This isn’t exactly unique to Korea, but guys, just know that Korea should be the object of your envy when it comes to Valentine’s Day. See, here, you don’t have to do anything! That’s right—just sit back and receive your chocolate from that lovely lady of yours.

Yes, Valentine’s Day in Korea is all on the woman’s shoulders. Several days before the 14^th, streets are lined with vendors selling baskets of chocolate, which is a standard gift for boyfriends or even male objects of admiration. Those girls who want to go all-out even raise the bar beyond that, as Valentine’s Day is a huge profit-winner for department stores, hotels, bakeries, jewelers, and pretty much any other types of consumer goods vendors you can think of.

In Korea, this is definitely a great day to be a man!

Today is the 14^th, and you know what that means! There is something special going on in Korea!

As one of the world’s most advanced and bustling consumer goods economies, Korea has, more than anywhere else on earth, mastered the art of creating demand. And one of its most effective tactics has been to create artificial holidays designed to move products off shelves.

Today happens to be Diary Day. On this special day, couples exchange for the upcoming year with each other. Clever and convenient, right? This way, they can mark each other’s birthdays, anniversaries, and other special plans they may have together in the upcoming year.

Happy diary-ing!