I think it’s pretty well documented that Korean marketers must have clearly run out of ideas for interesting, pleasant or charming traditional holidays, and here is further evidence. What do couples in Korea do today? That’s right….go watch a movie.

Wouldn’t it be amazing if you could just start a business and then somehow make a nation of 50 million people adapt supporting your business as a cultural tradition?!?

Worth nothing, just three days ago was “Pepero Day”, on which young lovers exchange Pepero brand biscuit sticks. The idea, apparently, is that the sticks next to each other resemble the number “11”, and so they are a fitting thing to eat on 11/11. As Koreans are also obsessed with being tall and skinny, they are also supposed to serve as a symbol of good luck to attaining such a figure, although we’ve yet to find a doctor who suggests that eating chocolate covered biscuits will help anyone get there.