In perfect timing in light of our recent post on McDonald’s first foray into France over 30 years ago, the company this month announced the introduction of a new addition to their menu in France: The McBaguette. The sandwich features a shorter version of the traditional french baguette with ham, cheese and potato topped with lettuce and mayonnaise. If you’re feeling a bit more risque, you can go for the chicken & pepper or spicy beef alternatives.

Ironically, the McBaguette represents McDonald’s push to capitalize on France’s economic slump and 13-year-high unemployment rate. With times being tight, the proud French may be much more likely to eschew their cafe culture and embrace the cheapest meal they can find. Perhaps a 4.50-Euro McBaguette?

The newest addition to McDonald’s France lineup