Today is the 14^th, and you know what that means! There is something special going on in Korea!

As one of the world’s most advanced and bustling consumer goods economies, Korea has, more than anywhere else on earth, mastered the art of creating demand. And one of its most effective tactics has been to create artificial holidays designed to move products off shelves.

Today happens to be Diary Day. On this special day, couples exchange for the upcoming year with each other. Clever and convenient, right? This way, they can mark each other’s birthdays, anniversaries, and other special plans they may have together in the upcoming year.

Happy diary-ing!