As with last month’s “Photo & Music Day”, it seems as though Korean marketers are just no longer trying at this point. Yet, if the public takes the idea and runs with it, it’s a success…and therefore, day is the day for couples to share a bottle of wine together in Korea!

October gives you a bonus though, holiday lovers. Coming up in just 10 days, there is another special day: Apple Day. As the Korean word for apple (sa-kwa) also means to apologize, this is the day for couples to apologize to each other for past mistakes and exchange apples (which again, leads me to question the sincerity of the holiday, but let’s never mind that little issue for now). Wine makes us all happy!